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Takehara can
Stone Marble Frying Pan

The strongest product in a frying pan. 6 types of packages are produced in different sizes depending on the diameter of the frying pan.

Design concept

Most of the frying pan buyers are housewives at home, so I try not to be too masculine, but this product didn't apply to that. We chose an easy-to-understand naming for the product.

アンカー 1
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Takehara can
Compressed fluorine coated frying pan

A frying pan featuring a fluorine coat.

There are 6 different sizes of packages depending on the diameter of the frying pan.

Design concept

Whether or not there is a fluorine coat for cooking is an important point when choosing a frying pan. The naming is straightforward so that you can see it at a glance. The visual on the back was inspired by a stylish dinner table because there was a particular request for Western food.

アンカー 2
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Takehara can
W coat frying pan

A frying pan with a double coat of durable marble. The feature is that steaks are baked with high heat.

Design concept

Since it is not a product that has particularly distinctive features and appealing points, I came up with the idea of creating an eye-catching icon at the store. To make the "W" stand out, we have designed it symbolically by eliminating other elements as much as possible.

アンカー 3
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Takehara can
Enamel is a beautiful frying pan

This product is characterized by the beauty of enamel, and the soft color that women like is used on the bottom. There are 6 different sizes of packages depending on the diameter of the frying pan and 7 types including those for fried eggs.

Design concept

The same soft color is used for the package according to the product. In addition, the number of food photos will be increased to promote the enjoyment. The solid triangle in the middle is a light color and the letters are white, so I dare to make it inconspicuous and make the photo more eye-catching.

アンカー 4
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Takehara can
Frying pan that knows the temperature

An epoch-making product with a sensor that notifies the optimum temperature to the handle (root part) of the frying pan. The product concept was accurately conveyed to consumers and sold well. We produce 6 types of different sizes depending on the diameter of the frying pan and 7 types including those for fried eggs.

Design concept

What I want to appeal to consumers most about this product is not that it has a sensor, but that it is convenient to have a sensor, that is, "I know the temperature", so I chose the product name as it is. The most prominent part of the design is the product name and the sensor part (the window is open).

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