Nestle Purina Pet Care Benefuru
A dog food that specializes in healthy vegetables. During the healthy boom, there were many similar products in dog food. Nestlé Purina was the first to be released by Nestlé Purina. There are 6 types in total, 3 types each of small grains for small dogs and large grains for large dogs. I campaigned with POP, but it didn't last long.
In order to create a more natural image, we use illustrations with a light watercolor touch on the vegetables that are the raw material. I thought that a dog that needed a diet was suitable because the dog character was not a slender and cool dog but a zungri dog. The logotype is also a long typeface that matches the product concept.