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Nestle Purina Pet Care Gold Gourmet

This product was developed as a Frisky brand premium cat food to compete with competitors in the same price range. Although it is a relatively cheap price range, the design concept is "the finest meal" of your cat, and it is pushing the sense of luxury to the front.

Design concept

First, we focused on creating a logotype suitable for the naming of "gold gourmet." I made it while always imagining "the finest meal" for cats. We have created a logo that successfully combines luxury with impact. In addition, the entire package is made of bright Rhodamine red without drawing a white background by making the best use of silver fabric. It has become a product that has received a certain amount of attention due to its high-class feel.

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