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Nestle Purina Pet Care Gold Gourmet

This product was developed as a Frisky brand premium cat food to compete with competitors in the same price range. Although it is a relatively cheap price range, the design concept is "the finest meal" of your cat, and it is pushing the sense of luxury to the front.

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Design concept

First, we focused on creating a logotype suitable for the naming of "gold gourmet." I made it while always imagining "the finest meal" for cats. We have created a logo that successfully combines luxury with impact. In addition, the entire package is made of bright Rhodamine red without drawing a white background by making the best use of silver fabric. It has become a product that has received a certain amount of attention due to its high-class feel.