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Nestle Purina Pet Care Purina One

Like Proplan, it is the top brand of dog food in the United States. At first, it started with only dog ​​food, but after gaining popularity, it was expanded to cat food. With a total of 26 SKUs of dog food and cat food, it has been a long-loved brand.

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Design concept

For Purina One, only the concept color and logo were decided, but other designs were left to us. The logotype was also modified to make it sharper, and the Japanese logo was created accordingly. The real illustrations of dogs and cats laid out at the top of the package have been drawn for each category, and there are more than 10 types. After that, this illustration was used for campaigns and promotional materials and was active.

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