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Nestle Purina Pet Care Pro Plan

Nestlé acquired PURINA in the United States, the world's largest pet food maker, and was the first product to be localized in Japan. "PROPLAN" is the top brand among them and is the most beloved dog food in the United States. The product quality of American dog food, which is a developed country for pets, is very good, and the design is suitable for it. It was a big project with more than 30 kinds of dogs and cat foods.

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Design concept

The starting point was to create a Japanese logo to match the English logo. At first, we started with a localized design (black package above), but after repeated renewals every few years, we will change to a design unique to Japan except for the logo. Quality has earned the trust in Japan, and it has become a long-selling product.

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