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Nestle Purina Pet Care Taste Kirari

This is a representative product of the Frisky brand. The name "Taste Kirari" has an impact, making it a long-lived series.

Design concept

As a Frisky brand, "Aji Kirari" was the first to try to develop a design by color-coding each item. Since then, the same method has increased for other companies. There are two categories, bonito dashi (the logo is on the top of silver) and the jelly logo is on the bottom of gold), but it is difficult to distinguish at the store because the logo color is simply changed. You can't tell just by the overall color difference.

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