Nestle Purina Pet Care Mon Petit Gold

Nestlé Purina Pet Care's proud cat food brand, Mont Petit. It is a complete renewal design of the canned wet food, which was the best-selling product among the monpuchi. A drastic design change was needed to rebuild the brand that was sluggish at the time. This redesign was a great success, and the sales share has increased 1.5 times since then. Initially, it was developed in 5 types, but after that, senior items were added and it became 8 types. Currently, there are about 20 types and it is a standard product.

Design concept

At that time, the canned lid was on the top, but I thought about turning it upside down to take a lot of design. This method was shunned because it caused print distortion, but I managed to achieve it. Based on a white background, gold is used to pursue a high-quality feel. The flavor color is slanted from the left and right so that it can be recognized even when stacked.


Nestle Purina Pet Care Mon Petit Gold Precious

A small cat food made by calculating the amount of one meal for a typical cat. The contents are also made into the finest tuna, and although it was epoch-making and attracted attention when it was first released, it gradually became unsold. On the contrary, a small amount may have been a factor.

Design concept

Speaking of the image of Mont Petit, the image of a French dinner was well established. Therefore, I used a European color scheme for the three points, and used marble photographs for the entire can so that I could imagine the finest dinner. It became like a table setting, and I was able to express the world view of Mon Petit well, and the client was pleased.

Nestle Purina Pet Care
Mont Petit Gold Box

Eatable size individually packaged Mon Petit brand dry food. I received a structure that can be easily taken out from below.

Design concept

I always confirm that the brand power is what conveys to consumers when expressing the uniqueness of Mon Petit.


Nestle Purina Pet Care

Mont Petit Gold Petit Pack

A slightly larger petit pack. It is a dry food made from the popular dried bonito flakes, and was later developed into eight types.

Design concept

The packaging material uses a soft aluminum film and is white. It is an elaborate print of 8 colors including gold.


Nestle Purina Pet Care

Mon Petit Cat Can

Wet food that is relatively inexpensive among the Mon Petit brands. It is a mysterious product that has been selling for 20 years without even knowing what caused it to sell.

Design concept

I think it was easy to understand the simple design expression developed in vivid dark colors.