New Product

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A luxury pasta brand created to rebuild the sluggish pasta division. We have produced two types of packages, one for pasta specialty stores (the following products) and the other for general supermarkets (the above products). The products for general supermarkets have been well received and have grown into long-selling products developed by capacity size. Later, it was abolished for specialty stores.

Okumoto Flour Milling Luxury Pasta Wheat Takumi

A luxury pasta brand created to rebuild the sluggish pasta division. We have produced two types of packages, one for pasta specialty stores (the following products) and the other for general supermarkets (the above products). The products for general supermarkets have been well received and have grown into long-selling products developed by capacity size. Later, it was abolished for specialty stores.

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A luxury pasta brand created to rebuild the sluggish pasta division. We have produced two types of packages, one for pasta specialty stores (the following products) and the other for general supermarkets (the above products). The products for general supermarkets have been well received and have grown into long-selling products developed by capacity size. Later, it was abolished for specialty stores.

Design concept

Since it is a high-class product that uses only carefully selected durum semolina (the best variety of wheat), we considered a simple and strong design that shows only the raw material (wheat ears). The back uses a pattern with grains of material to give it a natural feel. "Mugi no Takumi" selected from dozens of naming schemes is finished with brush letters to create a genuine feeling. The simple design has a strong presence in stores.

 
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Okumoto Flour Milling Wheat Land

Pasta using only Hokkaido wheat. It was sold only at general supermarkets in western Japan.

Design concept

The design, which boldly used a photograph of Hokkaido on the front along with the naming, was well received by clients, but for some reason it ended in a short life.