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Shimaya Dashi no Moto
Shimaya's signature product. It was designed in the early days of Dashimoto about 25 years ago and was sold for a long time. It was the basis for the subsequent design development of Dashimoto.
Sales are mainly at supermarkets, and the point of development is how to attract attention and create a memorable design at complicated stores. In other words, I thought about creating a universal tone that I would never get tired of. To do that, it is necessary to be as straightforward as possible and have strength. The contrast between dark blue and red and white shows that.
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